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About Us
We’re Billie and Colby — two mums from Sydney’s Northern Beaches, creating the kind of baby essentials we couldn’t find ourselves.
When our little ones arrived, we searched everywhere for bedding that was practical, beautiful and thoughtfully made. We wanted something waterproof that actually worked, but still felt soft, considered and gentle on the environment. Most options felt clinical, overly synthetic, or simply not designed with real homes and real families in mind.
So we decided to create our own.
Numi was born from those early days of motherhood — the messy, meaningful, sleep-deprived moments where you quickly learn what you truly need. Every piece we create is designed to make those everyday moments easier, while still feeling special enough to belong in your child’s space.
Each of our designs is hand-painted by us, inspired by the little things that shape childhood — the prints, colours and objects that stay with you long after you’ve grown. It’s a slower, more intentional process, but one that ensures every piece feels personal, nostalgic and truly considered.
We focus on small, intentional collections made with high-quality materials, practical design and prints that feel playful, timeless and full of feeling — the kind that become part of the memories you keep.
Because we believe the things you use every day should not only work beautifully, but feel like something worth remembering.
About us
Sustainability at Our Core
As mums, we care deeply about the world our children will grow up in. Every Numi product is thoughtfully designed with sustainability in mind — from the eco-friendly materials we choose to our focus on creating durable, long-lasting pieces that reduce waste. Our signature prints are hand-painted in soft watercolours, inspired by nature and crafted to bring a little joy into everyday routines.
Giving Back
We believe in creating products that feel good in more ways than one.
That’s why we’ve committed to donating $1 from every order to a charity making a meaningful impact. Each quarter, we partner with a new organisation, allowing us to support a range of causes close to our hearts — from children and families, to community wellbeing and the environment.
It’s our way of doing business a little more thoughtfully. Because when small, everyday choices come together, they can create something pretty powerful.
Thank you for being part of it.
From Our Family to Yours
Numi is more than a brand — it’s two mums creating the products we wished existed. Thank you for supporting our small business and helping us make a positive impact, one little one at a time.
Billie & Colby
Co-Founders, Numi
